Diageo screw Brewdog

This is slightly off-topic, but I thought you might find this interesting. You can’t make this sort of stuff up.

http://www.brewdog.com/blog-article/diageo-v-brewdog

Frankly, I don’t think craft breweries like Brewdog are a threat to the monstrous super-tankers that are the drinks giants. I just can’t see craft beer taking any appreciable slice of the “fizzy crap” end of the market any time soon. And let’s face it, that must be 95% of the market. But it’s very interesting that Diageo see Brewdog as a threat. Something of an own-goal methinks…