Sunday 21 October 2012

Labelling the Dubbel

We finally got up to date with bottle labelling today. We bottled the Belgian Dubbel a while back, but it has been sat without labels all this time.

Why did it take so long? Well partly laziness, sorry, needing to find time to get round to it. But also partly we kind of struggled with a suitable name and pithy description for the beer.

In the end we settled on “2x” for the name. (It’s a Belgian Dubbel – did you see what we did there?)

And for the pithy description: “A Belgian-style Dubbel, from Cheshire”. Not exactly sparkling with wit, but we also suspect it’s not going to be appearing on our first commercial pump clip anyway…

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